Either way, they’re short and drive a customer to purchase so they don’t miss out on the opportunity. In the retail world, flash sales can range from the anticipated (see our last idea about teasers) to the surprising. Take advantage of this by using Stories for flash sales. After all, they disappear after 24 hours. Make it a guessing game and award a prize to the first correct responders. In Stories, you can use the poll or question sticker to create engagement with your followers. To time with product releases, collaborate with influencers to talk about new features. Pro tip: You don’t need to create mysterious posts to build up hype. Since the teaser post gave a timeline of when to expect the announcement, it put a mental note in the audience’s mind to check back tomorrow for the release. Build up anticipation through teaser photos, videos and question stickers.Ī post shared by Pressed Juicery used a photo of ingredients to tease their new drink, the Tumeric Almond Signature Blend. Add product teasersĭo you launch new products or services on Instagram? Instead of directly announcing a new product, use Stories and posts to drive interest. A great use case example of this would be an annual transparency report’s graphics being reused in a gallery post. If you create company blog posts or content elsewhere, use this idea to republish your existing content. Pro tip: This type of post is an excellent way of repurposing existing content, especially if you run a blog or a website. The summary is there in the caption and for those who are interested in reading the full piece, a link is provided in the profile. The New York Times used a gallery post to create a photo essay, pulled quotes from the piece and a caption that combine to tell a story on sexual assault in the military. When your business is built on great content, be it photos, words or videos, it extends to your social media presence. In line with great captioned copywriting, we turn to the publishing industry for our next post idea. Get inspired by how other brands are writing their Instagram captions. Pro tip: Finding your brand voice is a process. When your copywriting is strong, you can use that to create the photo to match it. It’s usually more words than the usual brand caption and both pithy and meandering in its tone. To execute this, you’ll need to either look up pre-existing challenges or create one that makes sense for your brand.Ī post shared by Oatly we don’t know for certain if Oatly’s team writes the caption first or not, we do know that their online voice is strong. It’s up to you on how often you want to tackle the challenge. This can be a daily, weekly or even monthly occurrence. Whatever you choose, the idea is to make your audience pause in the scroll or taps. Pro tip: Don’t want to put effort into creating a puzzle? Remind your audience to take quick breaks instead via slow breathing exercises or a 5-second video with soothing music. This builds up brand recognition for the audience. The designs are also similar to previous Stories they’ve done, so if you’ve seen it before, you know what to expect. But using the questions sticker in Stories and the gallery post in the feed, Casper creates ongoing engagement. There’s no prize for those who get the correct answer except self-satisfaction. Using cute graphics and animation, the company posts puzzles in both their feed and Stories. So it makes sense for them to create posts that reflect this value. A post shared by Casper Casper’s case, the mattress company is all about relaxation.
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